As a courtesy to you I have already broken down a thorough review of your worst-case-scenarios in this regard:

On a worst-case scenario you lose the equivalent of a minimum of 90-days of employee salary/wage because you get no value return for investment - that's it.

(It won’t happen that way—but that is it! That is your worst case scenario downside. You take the same risk any time you hire any staff member - in fact, hiring a staff member is even riskier as hands-on access to sensitive information is involved).

On a next-to-worst-case scenario you get 90-days of professional ad copy consulting and services from veteran marketers for a very nominal fee—normally an approximate $25,000 estimated value!

At the very least you will learn new, useable and applicable strategies about marketing that you never knew—over time this alone could be worth hundreds of thousands of dollars for you.

The next worst-case scenario is you only get one-additional new patient from yours/ours combined efforts. However, (based on industry standards) this could still approximate $700 in 30-days!

The next worst-case-scenario takes into consideration any patients you get above and beyond the first new patient which increases your ROI exponentially.

Additionally, based upon your internal marketing systems you should retain each new patient longer than the first 30-days—thereby again increasing your initial (ROI) even more than the 30-day value.

Also, based upon your internal marketing systems you should be able to also obtain referrals from each new patient—thereby again exponentially increasing your initial investment yet again. 

As you can plainly see our working together truly provides a winning proposition in your favor. Certainly even without us – if you put half a mind to it (and some time) you yourself would be able to increase your practice by more than one new patient per month! The point is...as a Doctor...you shouldn't have to do the marketing (and perhaps even more importantly - you shouldn't have to keep prodding the ones who are supposed to do the marketing).

As you know, two heads are always better than one – especially when one of those heads is able and willing to do what you as a Doctor shouldn't have to be doing.

Certainly over time we can help you develop a better and more consistent patient flow than what you are already seeing in your current practice.

Since it takes money to make money (no secret there), there are really only (2) options to getting started; using your own money, or using someone else’s—or OPM (Other Peoples Money).

If you use your own money, it’s simply a nominal financial outlay—no leverage options available.

The next few paragraphs deal with using OPM: 

If you use OPM via a credit card—you get leveraging capabilities. This means no money out of pocket for 30-days. However, at the end of 30-days you will owe your credit card company a minimum amount of approximately 3-percent of the initial outlay which would be a very small amount indeed!

How financial leveraging works is as long as you are making more than what is going out you are doing well—the more the better.

In this particular scenario, your worst-case scenario is that you need to make at least 3% of your total initial outlay to cover hard cost for the first 30-days. Once you pay the first 3% due, it buys you another 30-days before the next payment comes due—thus (on a worst-case scenario) for only 3% of any initial outlay you get the leverage of 60-days to learn how to generate just one more new patient than you are already receiving—then building from there.

Now, I know that just one new patient over the next 30-days would easily cover the 3% which will come due—but the point is that I want you to begin to realize the difference between good debt (asset) and bad debt (liability).

From a marketing stand point I also want you to start thinking about how to better utilize and leverage what you already have available to you (refer to Napoleon Hills’ best-selling book, Think & Grow Rich, the culmination of a 20-year study of the most powerful, influential, wealthy people in the country).

Certainly, it doesn’t matter so much “how” you get started—only that you do. There have been far more riches lost to indecision than there ever was to decision-making.

Again, I assure you that working with my team and I will be one of the better decisions you have ever made—and you stand to position yourself far better for increased patients, billing and collections than you do now!

If you are still reading, but yet undecided as to if you think we are able to offer true value to you - I will assume that my proposition at least seems to have some potential for you.

However, if you are still hesitating about such a "nominal" outlay toward the opportunity of increasing the value of your practice—then perhaps this is not for you. Never-the-less, it does neither of us any good if we don’t end up working together—you don’t make more money—and I don’t make more money.

In case you are still uncertain about whether to hire us or not—let me tell you that your hiring of my team may be the best marketing decision you have ever made to date.

I would also like to remind you of some of the issues you deal with daily in your practice and that will continually plague the Chiropractic arena as a whole until you (and others like you) do something to change it.

As you know there are a lot of practice management companies out there. There are also a lot of practice consultants/personal coaches. Most of them can help with the patient conversion process—in other words; what happens/what do you do “after” someone walks through your door. However, most of them will also personally tell you that their weakness is getting someone to walk through your door in the first place—right?!

Then there are the countless marketing companies; telephone, fax, email, direct-mail etc., that can get people to walk through your door—however—many of those leads are more or less indigent and/or have absolutely no idea as to “why” or “what” they are doing at your practice in the first place—this makes for a difficult conversion to say the least.

Additionally: 

• You have slow, down and dead times that are costing you money.
      
• You are thumbing through magazines or surfing the internet rather than diagnosing and treating patients—which by the way—is the only thing you can do to make money—anything else is just being busy, but not being effective.

• You don’t have the right help/staff because you don’t have the money-flow to pay for the quality of help you need to run an even more successful practice than you already have.

• You are consistently running at below-facility-potential because you don’t have the time, motivation, know-how or money to get enhanced results.

• You are good at marketing, but you are finding that it is costing you more time and money to do your own marketing than what it would to simply have access to a professional that was specifically focused exclusively on the marketing side of your practice.

• You have a great practice, good help, a great PR/marketing guy/gal, but you believe there is room for improvement.

• You are getting hounded every day; phone, mail, email, fax, walk-in salesmen who make great promises—but few deliver.

• You keep throwing a little money here and a little money there secretly hoping that one of these “things” are going to be the magic bullet—and still get varying results at best.

• You believe in multiple streams of income-and are constantly looking for that new "edge" that will produce more income in the same—or less—time.

• You are tired of riding the roller-coaster of the "feast or famine" cycle-and just want more consistent, reliable results.

You see Doctor; I really have thoroughly researched the Chiropractic arena. This research has taught me a lot!

Through our 3-year research into the chiropractic marketing arena, my team and I have the equivalent of having attended approximately 4,000 completely unique, Chiropractic marketing seminars – only better!

I have been able to profile (take a look from the inside-out) of the consistently struggling to the consistent million-dollar-per-year producers.

Not only do we know what is out there know what the real issues are for you – more importantly – we know what needs to be done to get better results!  

From a marketing point-of-view the Chiropractic arena is wide-open. Depending on the area of the country you practice in, studies show that only 7.5 to 15% of the population understands Chiropractic enough to use it.
 
The fact is that most of the population is either mis-educated, or un-educated when it comes to Chiropractic - in fact - most think that Chiropractic is only about adjusting the spine (snap, crackle and pop).  

Obviously, this is untrue and unfair for you and the scope of service/treatment you as a Chiropractor can provide—but never-the-less it is the perceived reality that you as a Chiropractor have to deal with. 

This is where we come in. As professional marketers we absolutely love the fact that at least 85% of the potential Chiropractic population-base is still virtually untapped.  

From a marketing perspective virtually every person in your community; old or young, healthy or not healthy, in pain or not in pain—could gain benefit from Chiropractic - if they understood the scope of what Chiropractic actually is and does.
 
That is precisely what marketing is all about...

Now I am not saying that you want every person in your surrounding population as a patient - because you don’t! However, the point is that there is a lot of business you are missing out on because you are not able to find, identify, inform, educate, convert and treat New Patients at the level you could be.

That being said, it is also important that I mention the value of specialty niches. Every Chiropractor is different, and every area of the country is different, providing unique marketing opportunities based upon what works best for you.

For instance, do you want to be known in your community as the referred/preferred Doctor/Facility for: 

• Personal Injury
• Major Medical
• Cash-Based Practice
• Workers Comp
• Nutritional
• Multi-Disciplined
• Medical Doctor Referrals
• Attorney Referrals
• And/or any other financial/therapeutic/treatment niche you desire
• Corporate Programs
• Auto Accident care and treatment
• Back Pain
• Migraine/Headache
• Carpel tunnel
• Etc., 

The point is that through proper, consistent marketing, over time you can be branded to whatever you desire!
Be sure to give your account representative a call…truly, we are worthy of hire.
As a matter of fact, I believe that the only reason a Doctor who has either the time, or motivation to initiate the call in the first place – would even hesitate to hire us - would simply be because of a misunderstanding/misinterpretation of presented information, or because of a fear of success or fear of failure—none of which are legitimate reasons to not be getting better results in your Practice.

Because of my belief in that regard, I want to offer you (2) very legitimate reasons for you to hire us today:

• You’ve paid the price (education, time, money, effort, etc), and you deserve better than what you are receiving – and I believe we are an answer to your prayers!
• Your community needs what you have to offer! I have a Chiropractor acquaintance whose brother died because of a misdiagnosis from the medical community. It’s time that more people are made more aware of the value that Chiropractic actually has to offer! And these New Patients may as well be coming to you, rather than going elsewhere!